When shopping for a car, fuel efficiency is the most important factor, aside from price, according to AdGenesis. Interest in fuel efficient vehicles increases with age; 44% of shoppers age 60 and older consider it most important, compared with 33% of 18-25-year-olds. [Automotive]
Source: AdGenesis, Michael Kelley, CMO, 242 W. 30th St., 8th Fl., New York, NY 10001; 646-350-4418; info@adgenesis.com; www.adgenesis.com
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