African Americans watch an average of two hours more television per day than adults overall, according to Nielsen. Asian Americans watch two hours less per day than others.
There are interesting differences in formats consumed as well — African Americans spend more time than other groups watching DVDs and playing console-based videogames, while Non-Hispanic Whites spend more time watching programs recorded on DVR.
Whites are most likely to own DVRs, while Hispanics are least likely. African Americans watch much more live TV than members of any other racial/ethnic group: more than six hours per day. Asians watch less than half as much; Whites watch just over four hours.
Although choice of programming varies considerably by race and ethnicity, NFL football is the most-watched broadcast programming by Blacks, Whites, and Asians. [Television, Emerging Majorities, Entertainment]
Source: “State of the Media: March 2011, U.S TV Trends by Ethnicity,” Kathleen Mathus, Communications Analyst, Television, Nielsen, 770 Broadway, New York, NY 10003; 646-654-5000; kathleen.mathus@nielsen.com; www.nielsen.com. Price: Available online with registration.
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