06-15-12 Some 92% of teens use antiperspirant/deodorant, according to Mintel. They are more likely than adults to favor scented products (93% vs. 78%). Teens also like the solid/stick version, and 76% prefer clear/invisible products.
Half of all deodorant users saying they experimented with other brands in the past 12 months, with teens more likely than adults to switch brands.
Source: Mintel, Amy Ziegler, Global Personal Care Analyst, 351 W. Hubbard St., 8th Fl., Chicago, IL 60610; 312-932-0400; aziegler@mintel.com; www.mintel.com.
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