Although only 10% of online adults currently own computer tablets (such as iPads), 17% of those who don’t currently own tablets plan to buy them in 2011, according to Zoomerang. Nine in 10 tablet owners (90%) say they’d recommend them to friends, family members, or colleagues. The top uses for tablets are Internet browsing and email, though the most-widely downloaded tablet apps are leisure and entertainment-oriented: games, sports, music, reading, and general entertainment.
More than half of tablet owners (51%) say use of their primary computer(s) hasn’t been affected by owning a tablet, and 28% say they use their computers more frequently than they did before.
The most important factors in choosing what type of tablet to buy include price (56%), type of connectivity (wi-fi, 3G, 4G — 46%), operating system (44%), and features (41%).
Among those who don’t plan to buy a tablet in 2011, 21% cite price as the chief reason, but 53% say they simply don’t need or want one. [Computers/Electronics]
Source: “The Tablet Revolution of 2011,” Zoomerang, Alex Terry, GM, 150 Spear St., #600, San Fracisco, CA 94105; 415-957-2200; sales@zoomerang.com; www.zoomerang.com
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