- Almost six in 10 Americans (59%) feel that their city or local area is becoming a better place to live. (Gallup; phone: 202-715-3030)
- More than four in 10 women (43%) prefer to buy from brands that make a donation for every product purchased. (M/A/R/C Research; phone: 972-983-0400)
- Some 211,269 self-published books were released in 2011, up from 133,036 in 2010. (Bowker; phone: 908-286-1090)
- Three quarters of online shoppers (75%) are willing to wait at least five days for an item to be delivered via free shipping. (AlixPartners; phone: 248-358-4420)
- A 10% increase in how much workers trust their managers improves their job satisfaction as much as a 36% raise in pay. (Onlinedegrees.com; phone: 650-578-7700)
- Almost half of shoppers (49%) use coupons they receive in emails and/or email newsletters. (The Integer Group; phone: 303-393-3218)
- Nearly seven in 10 car buyers (69%) use social media to help them choose a dealership. (Digital Air Strike; phone: 408-220-6500)
- About a fifth of adults in unmarried couples (19%) keep financial secrets from their partners. (CreditCards.com; phone: 512-996-8663)
- More than a third of Americans ages 18-24 (35%) are willing to pay extra for environmentally friendly products. (Harris Interactive; phone: 585-272-8400)
- Almost half of retailers (49%) say the average value of an online order placed via tablet is higher than that of one placed via computer. (National Retail Federation; phone: 202-783-7971)
- Nearly half of teens’ TV viewing (47%) takes place in their bedrooms. (Nielsen; phone: 646-654-5000)
- Consumers rate their level of satisfaction with their subscription TV services an average of 66 on a 100-point scale. (American Customer Satisfaction Index; phone: 734-913-0788)
Facts About Mobile
- Some 107 million Americans owned smartphones as of April 2012. (comScore; phone: 312-777-8801)
- Three in 10 U.S. smartphone owners (30%) use more than 500MB of data per month. (Analysys Mason; phone: 202-331-3080)
- Nearly nine in 10 smartphone owners (87%) say there’s content on their phones that they don’t want anyone else to see. (NQ Mobile; phone: 972-841-0506)
- One fifth of mobile consumers (20%) who followed the NCAA Basketball Tournament in spring 2012 watched game highlights on their phones. (Millennial Media; phone: 410-522-8705)
- Almost half of Americans (48%) are interested in using mobile wallet apps. (Carlisle & Gallagher Consulting Group; phone: 704-936-1600)
- More than 212 million people worldwide are expected to use mobile payment systems in 2012. (Gartner; phone: 408-468-8312)
Facts About Social?Networks
- More than nine in 10 U.S. wineries (94%) are on Facebook. (ABLE Social Media Marketing; phone: 212-873-1974)
- Almost half of Twitter users (48%) cite “too much self-promotion” as a reason they unfollow people. (Econsultancy; phone: 212-971-0630)
- Seven in 10 Facebook users (71%) are concerned about the security and privacy of their personal information on the site. (MiMedia; phone: 914-510-7000)
- Almost six in 10 Pinterest users (59%) have purchased an item after seeing it on Pinterest. (Steelhouse; phone: 888-978-3354)
- More than half of Americans (51%) have an “unfavorable” view of Facebook. (Rasmussen Reports; phone: 732-776-9777)