Children ages 6-11 receive an average of $7.35 per week in allowance money, according to Mintel data cited in an eMarketer report. How they choose to spend their money varies by age and gender — toys, candy, and videogames are priorities.
Kids also aim for big-ticket items beyond the reach of a weekly allowance, with the number-one consumer electronics item on their list being an iPad. [Youth, Consumer Spending & Attitudes]
Source: “Demographic Profile — Children, February 2011,” eMarketer, David Iankelevich, VP Sales and Business Development, 75 Broad St., 31st Fl., New York, NY 10004; 212-763-6037; diankelevich@emarketer.com; www.emarketer.com. Price: $695.
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