Millennials are more likely than older shoppers to say convenience and low prices are important factors in selecting retailers, according to SymphonyIRI Group. While the survey tracks young adults, purchasing behaviors and attitudes tend to be similar among teens.
Price is a driving factor when it comes to products, though previous usage, coupons, and shopper loyalty card discounts also play a role in purchase decisions.
Source: SymphonyIRI Group, John McIndoe, SVP Marketing, 150 N. Clinton St., Chicago, IL 60661; 312-474-3862; john.mcindoe@symphonyiri.com; www.symphonyiri.com.
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