Americans expect to spend an average of $749.51 on winter holiday-related purchases, including $548.56 on gifts, according to BIGinsight. Nearly all shoppers (97%) plan to buy gifts for family members, and 72% plan to buy them for friends. Almost half of holiday shoppers will buy toys (45%) and 32% expect to purchase electronics. Other popular gifts include fashion/apparel items (60%), gift cards (59%), DVDs/videogames (52%), and food/candy?(33%).
Most shoppers will primarily pay for these gifts via debit cards (43%), while 29% will mainly use credit cards, 25% will use cash, and 3% will pay using checks.
Source: BIGinsight, Kim Rayburn, SVP, 400 W. Wilson Bridge, #200, Worthington, OH 43085; 614-846-0146; kim@biginsight.com; www.biginsight.com.
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