4/1/13
Eight in 10 mothers (81%) consider themselves an “expert” in at least one mom-centric subject, such as cooking or health, according to McCann Erickson. Nearly nine in 10 (88%) say they like to share interesting ideas or advice about being a parent, and 37% want to share this information with as many people as possible.
More than half of mothers (58%) say there’s too much conflicting information when it comes to making good parenting decisions; 73% believe a good mom relies on her own instincts.
More than six in 10 moms (61%) want their children to think of them as a friend. Moms also expose their children to all aspects of their lives. More than seven in 10 (71%) want their children to “know the real me, even if that means showing them the mistakes I make.” Plus, 65% say there is no such thing as a “supermom” and 63% feel there’s too much pressure on moms to “have it all.”
More than eight in 10 (83%) rather their children be happy than be successful or rich. The top values moms want to instill in their children are respect, honesty, and intelligence.
A majority of mothers (84%) feel that technology makes their lives easier and 89% who access the Internet share technology experiences with their children. Around four in 10 Internet users (39%) who are mothers write some type of blog. More moms say they feel advertising on blogs is positive than negative (64% vs. 7%).
Source: McCann Erickson, Susan Irwin, 622 Third Ave., New York, NY 10017; 646-865-3004; susan.irwin@mccann.com; www.mccann.com.
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