4/5/2013
Seven in 10 U.S. consumers (70%) remember having received at least one promotional product in the past year, according to Relevant Insights for the Promotional Products Association International. More than eight in 10 of those who have received promotional products in the past year (88%) remember the advertisers associated with the products.
Six in 10 consumers (60%) keep the promotional products they receive for up to two years, and 53% use promotional items at least once a week. Calendars/planners (85%), computer-related products (85%), and electronic devices and accessories (82%) are the most frequently used promotional products.
Source: “Promotional Products Work!” November 2012, Relevant Insights for Promotional Products Association International. Promotional Products Association International, Keith Vincent, director of marketing & communications, 3125 Skyway Circle N., Irving, TX 75038; 972-258-3040; keithv@ppai.org; www.ppai.org. Price: Contact for information. Relevant Insights, Michaela Mora, founder/president, PO Box 2164, Euless, TX 76039; 817-494-2364; info@relevantinsights.com; www.relevantinsights.com.
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