4/1/2013
More than half of Hispanic dads (55%) say they are the top decision-maker on purchases made in the household, according to Mintel. Hispanic men ages 45-64 (54%) wield more influence than those ages 35-44 (50%) or 25-34 (44%).
Source: Mintel, Leylha Ahuile, Senior Multicultural Analyst, 351 W. Hubbard St., 8th Fl., Chicago, IL 60610; 312-932-0400; lahuile@mintel.com; www.mintel.com.
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