5/15/2013
Two in three moms ages 25-54 with kids under age 18 living in their households (65%) say they spend more money on their kids than themselves, according to the Total Beauty Media Group. More than eight in 10 of these moms (85%) go back-to-school shopping with their children, and 68% make unplanned purchases upon a child’s request.
Moms are more likely than non-moms to use their mobile devices in the afternoon (31% vs. 23%) but less likely to use them in the evening prime time hours (40% vs. 52%), according to Total Beauty Media Group.
Moms are more likely than non-moms to play online games (67% vs. 57%). Plus, 29% of moms play online games with their kids.
SOURCE: Total Beauty Media Group, Ethelbert Williams, Head of Marketing, 3420 Ocean Park Blvd., #3050, Santa Monica, CA 90405; 310-399-7400; ewilliams@totalbeauty.com; www.totalbeautymedia.com. Also, Ann Marie MacDougall, EVP Brand Strategy and Development, amacdougall@totalbeauty.com.
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