5/15/2013
The percentage of teens who think Justin Bieber is attractive has fallen to 7% in March 2013, from 12% in May 2012, according to E-Poll Market Research. Similarly, his charm rating has dropped from 11% to 7%, and those who think he exudes good energy number only 14%, down from 20%.
At the same time, teens who think he is rude climbed from 3% to 12% between May 2012 and March 2013; his “insincere” rating rose from 6% to 15%.
Perhaps most distressing for the pop singer is that two in three teens would not recommend his music to friends and family members, up from 45% in 2012. As a comparison, only 15% of musicians, on average, receive this “no endorsement” verdict from teens, so 65% for these Bieber-non-believers is quite astonishing.
SOURCE: E-Poll Market Research, Randy Parker, Senior Director Marketing, 16133 Ventura Blvd., #905, Encino, CA 91436; 818-995-4960, x25; rparker@epoll.com; www.epollresearch.com.
© 2013 Business Valuation Resources, LLC (BVR). May not be reproduced without written consent of publisher.