5/15/2013
Online viewers are more likely to remember a brand message-and plan to act on it-when the clip airs between 8 p.m. and midnight, according to video analytic agency TubeMogul. Viewers exposed to an ad during that time frame remember a brand message 7% more than viewers who did not see an ad. Similarly, viewers rate a brand more favorably (7% vs. 2%) and purchase intent increases (1.8% vs. 1.6%) compared to nonvideo viewers.
Engagement for interactive pre-roll-such as inviting viewers to click to see local showtimes on a movie trailer-peaks during lunchtime and between 8 p.m. and 11 p.m.
Mobile pre-roll ads that appear within smartphones and tablet apps average over 65.8 million streams per day in January and 94.4 million per day in February, all-time highs.
SOURCE: TubeMogul, David Burch, 1250 53rd St., #6, Emeryville, CA 94608; 510-653-0501; david@tubemogul.com; www.tubemogul.com.
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