5/15/2013
Facebook ranks as the most valuable social media brand in 2013, according to HWZ University. The valuation is determined by financial revenue; brand strength, including influence, user engagement and awareness; and brand value, which calculates its stability and future.
The top 30 social media brands are jointly worth $200 billion, up 59% from 2012 figures.
The top four brands remain similar to 2012 rankings. Google, however, jumped 14 spots to reach ninth place as a result of its growth in global reach and registered users.
SOURCE: HWZ University, Manuel Nappo, Applied Sciences in Business Administration, Department of Social Media Management, Lagerstrasse 5, CH-8021 Zurich, Switzerland, 043-322-26-88; manuel.nappo@fh-hwz.ch; www.fh-hwz.ch.
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