5/15/2013
Teens ages 13-15 describe the American Dream as the opportunity to be happy, according to iModerate. They discount the notion that money can buy happiness and dismiss a focus on material items. They equate success with job satisfaction rather than status, title, or salary.
By age 13, today’s teens recognize the importance of individuality and that personal fulfillment differs for everyone. They are wiling to work hard to achieve their dreams and expect others to also work hard.
These teens define freedom as being able to pursue the life that makes them happy.
Young teens’ dreams for the future include having a grounded family life and fulfilling career. Both boys and girls feel it’s important to have a career in place, a solid financial foundation, before settling down and having children. They want to have a family on their own terms and much later in life than their parents or grandparents.
SOURCE: iModerate, Adam Rossow, VP Marketing, 720 S. Colorado Blvd., #500N, Denver, CO 80246; 303-928-8406; arossow@imoderate.com; www.imoderate.com.
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