6/21/13
Mobile gamers learn about new games primarily through word of mouth, including user reviews and tips from friends/family members, according to social game promotion network Applifier.
One in five mobile gamers (20%) are “Sharers,” who actively share their favorite games with others and like to discuss aspects of play. Sharers are 50% more likely than other gamers to discover new mobile games through social connections and are 50% more interested in playing mobile games with others. More than half of Sharers (54%) download six mobile games or more per month, compared with 35% of mobile gamers overall who download that many [calculations by Research Alert]. Sharers also spend more time playing than other gamers do.
The most popular mobile game genres are puzzle games (58% of mobile gamers play), action arcade (46%), racing (35%), and adventure (34%).
Source: “The State of Mobile Game Discovery,” May 2013, Applifier, Mickey Maher, VP Business Development, 548 Market St., #46326, San Francisco, CA 94104; publishers@applifier.com; www.applifier.com. Price: Available online at no charge.
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