7/5/13
More than six in 10 men ages 18-64 (63%) wear fragrance at least occasionally, according to The NPD Group. Four in 10 male fragrance wearers (40%) have just one chosen scent at home. More than seven in 10 men who wear fragrance (72%) started doing so when they were age 17 or younger. One in four male fragrance wearers (25%) say they never purchase it for themselves but receive fragrance items as gifts.
Men’s top consideration when choosing a fragrance is whether their romantic partner likes it.
SOURCE: “2013 Men’s FragranceTrack,” June 2013, The NPD Group, Karen Grant, VP and Global Beauty Analyst, 900 W. Shore Rd., Port Washington, NY 11050; 516-625-0700; contactnpd@npd.com; www.npd.com. Price: Contact for information.
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