Slipper manufacturer Happy Feet signs a licensing agreement with Jersey Shore‘s Snooki after seeing the reality star wearing the company’s slippers on the MTV show.
The Snooki Slipper collection currently comprises six different products and expands to 12 by the end of the year.
Happy Feet’s Pat Yates is surprised by the extent of Snooki’s hands-on participation. “We had the completed prototype for the zebra [striped] slippers [to debut to the press later that afternoon], but that morning Snooki rejected it. She feels the stripes need to be fatter and bigger.” She favors animal prints and “girlie” colors, such as pink and light blue. A few men’s designs are also in the pipeline.
Yates is realistic about the potential for long lasting success for the collection. “Nobody knows the popularity of her in a year or so, but the product is fun and comfortable. We should get one more year at least since [the cast is] going to Italy.” [Footwear/Licensing]
Source: Happy Feet, Pat Yates, President, P.O. box 638, Goshen, KY 40026; 888-678-4450; pat@buyhappyfeet.com; www.buyhappyfeet.com.
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