8/15/2013
Even though Carter’s and OshKosh are owned by the same parent company, each operates its own retail stores-until now. The company is introducing a co-branded store concept in the U.S. that is two stores, side-by-side, with a pass-through between them. “Customers can easily shop the best of both brands and check out in either store,” says Carter’s Michael Casey. “This model looks to have the potential to drive improved OshKosh store productivity by taking advantage of the historically higher Carter’s store traffic patterns.” It plans to open 18 of these stores and rework an additional seven locations to this format by the end of the year.
SOURCE: Carter’s, Michael Casey, 1170 Peachtree St., NE, #900, Atlanta, GA 30309; 404-745-2700; michael.casey@carters.com; www.carters.com.
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