8/15/2013
Campbell Soup Co.’s Pepperidge Farm is introducing Goldfish Puffs, a cheesy air-puffed baked snack treat that the company “designed to reach the teens who still love Goldfish, even though their moms may mistakenly think they’ve outgrown them,” says Campbell’s Denise Morrison. The snack item is available in “bold flavors” such as mega cheese, cheddar bacon, and Buffalo wing and will be merchandised with the other Goldfish products in the cracker aisle.
While Puffs is the company’s first teen Goldfish product, it is also the first time the company has launch Hispanic-inspired flavors from the outset, with the Salsa Con Queso. In Hispanic-dominant regions, the company will use Spanish-language and point-of-sale merchandising.
Campbell’s is also introducing Pepperidge Farm Goldfish Mac & Cheese, “which will appeal to both moms and kids because they’re made with real cheese,” says Morrison. The goldfish-shaped pasta will be available in four varieties. This represents the brand’s first entry into dinner meals and is available exclusively at Walmart.
SOURCE: Pepperidge Farm, Campbell Soup Company, Steve White, VP Youth Snacks, 595 Westport Ave., Norwalk, CT 06851; 203-846-7000; steve_white@pepperidgefarm.com; www.campbellsoupcompany.com.
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