8/15/2013
The percentage of apps that are free has increased from 80% in 2011 to 90% in 2013, according to market research firm Flurry Analytics. The report finds that gamers want free content more than they want to avoid ads or to have the absolute highest quality content possible.
The average price paid for Android apps ($0.06) is less than that for iPhone ($0.19) and iPad apps ($0.50). iPad app users spend more than 2.5 times than those who paid for iPhone apps and eight times more than those who paid for Android apps.
Researchers also examined apps that were subject to price experiments: An app was one price for a period of time, then the price was raised or lowered for a period of time, then raised or lowered again. There is an upward trend in the number of apps tested between 2010 and 2013, which indicates that app developers who ran pricing experiments see that charging any price lowers demand for their apps.
SOURCE: Flurry Analytics, Yannis Dosios, VP, 282 2nd St., #202, San Francisco, CA 94105; support@flurry.com; www.flurry.com.
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