Beauty Buyers Want Multitasking Products

9/1/13

More than four in 10 consumers (42%) seek beauty products with multiple benefits, according to Mintel. More than one in three (37%) only purchase products from brands they trust, and 24% are looking for facial skincare products that are “free-from” certain ingredients.

Consumers want facial skincare that cleanses (64%) and treats dry skin (41%). The number of those that want facial skincare that improves skin texture has increased from 21% in 2012 to 36% in 2013.

Meanwhile, anti-aging skincare is the largest segment in the facial skincare category.

SOURCE: Mintel, Jennifer Clement, 351 W. Hubbard St., 8th Fl., Chicago, IL 60654; 312-628-7946; jclement@mintel.com; www.mintel.com.

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