9/15/2013
The retailer Express is introducing two new product extensions in October. Love Express is a casual lounge and yoga wear line that will debut in 100 stores. Express Core is an active wear collection initially appearing in six stores. Both concepts will be fully available online. To help promote these items, Express is hosting pop-up shops at six college campuses. Company executives will eventually roll out both lines to all of its stores.
SOURCE: Express, Amy Hughes, One Limited Pkwy., Columbus, OH 43230; 614-474-4325; ahughes@expressfashion.com; www.express.com.
© 2013 Business Valuation Resources, LLC (BVR). May not be reproduced without written consent of publisher.