Millennials Increase Their Interest In ‘Signature’ Burgers

9/15/2013

One in three 18-to-24-year-olds (34%) say they prefer to order a restaurant’s signature burger over any other type of burger, up from 25% who felt this way in 2011, according to Technomic.

SOURCE: Technomic, Darren Tristano, EVP Information Services, 300 S. Riverside Plz., Chicago, IL 60606; 312-506-3852; dtristano@technomic.com; www.technomic.com.

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