“Fashionistas” Are Influenced By Friends

Women who follow fashion trends closely (“Fashionistas”) are more likely than other women (“Commonistas”) to be influenced by friends’ recommendations about clothing, according to Cotton Inc.

Fashionistas, who represent a third of women, are defined as being committed to fashion trend purchases and changing their apparel styles frequently. Commonistas are less sensitive to trends and prefer a more consistent clothing style.

Commonistas prefer to buy a complete outfit at a single store, while Fashionistas like to put together outfits from items purchased at a variety of stores.

Fashionistas (57%) are more likely than Commonistas (44%) to be optimistic about their personal finances.

Fashionistas are younger (average age of 35, vs. 43 for Commonistas), more likely to be single (42% vs. 27%), and to have kids at home (55% vs. 43%). [Clothing, Consumer Spending & Attitudes]

Source: “Insights: Retail Feels the Fashionista Influence,” Cotton Inc. Lifestyle Monitor, 488 Madison Ave., New York, NY 10022; 212-413-8300; supplychaininsights@cottoninc.com; www.lifestylemonitor.cottoninc.com. Price: Available online, free of charge.

© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.

Leave a Reply

Your email address will not be published. Required fields are marked *