Women who follow fashion trends closely (“Fashionistas”) are more likely than other women (“Commonistas”) to be influenced by friends’ recommendations about clothing, according to Cotton Inc.
Fashionistas, who represent a third of women, are defined as being committed to fashion trend purchases and changing their apparel styles frequently. Commonistas are less sensitive to trends and prefer a more consistent clothing style.
Commonistas prefer to buy a complete outfit at a single store, while Fashionistas like to put together outfits from items purchased at a variety of stores.
Fashionistas (57%) are more likely than Commonistas (44%) to be optimistic about their personal finances.
Fashionistas are younger (average age of 35, vs. 43 for Commonistas), more likely to be single (42% vs. 27%), and to have kids at home (55% vs. 43%). [Clothing, Consumer Spending & Attitudes]
Source: “Insights: Retail Feels the Fashionista Influence,” Cotton Inc. Lifestyle Monitor, 488 Madison Ave., New York, NY 10022; 212-413-8300; supplychaininsights@cottoninc.com; www.lifestylemonitor.cottoninc.com. Price: Available online, free of charge.
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