Emerging Majorities Big On Smartphones

Black, Hispanic, and Asian Americans are more likely than members of the general U.S. population to own smartphones, according to Nielsen.

Among smartphone owners, Asian Americans tend to prefer iPhones, while African Americans favor Blackberry devices, and Hispanics are nearly equally split among Android, Blackberry, and iPhone operating systems.

Of consumers who have purchased mobile phones in the past six months, 60% of Asians, 56% of Hispanics, and 44% of Blacks bought smartphones, compared to 42% of non-Hispanic Whites. [Telecommunications, Emerging Majorities]

Source: The Nielsen Co., Elizabeth Luke, Communications Analyst, Mobile, 770 Broadway, New York, NY 10003; 800-864-1224; Elizabeth.luke@nielsen.com; www.nielsen.com. Price: Contact for information.

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