Just over half of consumers (51.8%) say they frequently read nutrition labels before buying food products to be sure that the products don’t contain anything they wish to avoid eating, according to The NPD Group.
Label-readers are most interested in calorie content, total fat content, sugar, sodium, and proportion of total calories from fat.
Interest in nutrition has tapered off since labeling was made mandatory for packaged foods in the mid 1990s; in 1995, 64% of consumers said they frequently checked nutrition labels. [Food/Beverages, Diet/Weight Loss/Nutrition]
Source: The NPD Group, National Eating Trends, Harry Balzer, Chief Industry Analyst, 900 West Shore Rd., Port Washington, NY 11050; 516-625-0700; www.npd.com. Price: Contact for information.
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