More than one in five Americans (21%) are currently dieting, and just as many believe they should be on diets, finds Baeta Corp.
Adults ages 16-34 (26%) are significantly more likely than those ages 35-54 (19%) or 55 and older (19%) to be currently dieting. Those ages 35-54 (23%) and 55 and older (25%) are more likely than 16-34-year-olds to feel that they should be dieting (16%).
Women (40%) are much more likely than men (28%) to be either currently dieting or to have dieted in the last year. Half of men (50%) say they haven’t dieted in the past year and don’t feel the need to, compared with 40% of women who say so.
Dieters cite cravings (55), fading willpower (50%), hunger (49%), stress (44%), and a lack of timely results (31%) as their biggest challenges. More than one in 10 (13%) of Americans who tried to lose weight by dieting in 2010 eventually gave up. [Diet/Weight Loss/Nutrition]
Source: Baeta Corp, Lee Smith, Chief Marketing Officer, 1 Bridge Plaza, Suite 275, Fort Lee, NJ 07024; 201-471-0988, x103; lee_smith@baetacorp.com; www.baetacorp.com. Price: Contact for information.
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