Among users of dietary supplements, the most popular products are fish oil, multivitamins, vitamin D, calcium, and Coenzyme Q-10 (CoQ10), according to ConsumerLab.com. Use of vitamin D grew 52% between 2008 and 2010; 56% of supplement users purchased it in 2010.
Fish oil is rising in popularity; 76% bought it in 2010, up from 74% in 2009. Multivitamin use declined from 72% in 2009 to 70% in 2010.
Women are more likely than men to use vitamin D, calcium, or probiotics, while men are more likely to use CoQ10, glucosamine/chondroitin, vitamin E, nutrition powders and drinks, and herbs and extracts.
Adults ages 35-44 are more likely than those age 75-84 to take multivitamins (73% vs. 68%), while 75-84-year-olds are more likely to take vitamin D (65% vs. 48%).
Online retailers are the most popular source for dietary supplements, used by nearly half (47%) of buyers, up from 44% in 2009 and 40% in 2008. [Health/Treatment/Wellness, Drugs/Pharmaceuticals]
Source: 2011 Survey of Vitamin and Supplement Users Report. ConsumerLab.com, Lisa Sabin, VP for Business Development, 333 Mamorineck Ave., White Plains, NY 10605; 609-936-0770; lisa.sabin@consumerlab.com; www.consumerlab.com. Price: Contact for information.
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