Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year

Eight in 10 American adults have at east heard of wearables, and more than four in 10 are very familiar with them, details Ipsos in a new study.

The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months.

That put wearables ahead of streaming media devices (16%) and e-readers (15%) ion purchase intent, per the survey.

The top consumer electronics device in terms of purchase intent is the smartphone (39%), which has seen its penetration growth slow in recent months.

Laptops (28%) and tablets (27%) are next, followed by smart TVs (20%).

Looking further at wearables purchase intent, the study notes that:

  • Among those aware of wearable fitness monitors, 19% intend to purchase one, with men (19%) and women (18%) on par in intent and 18-34 year olds (31%) the most likely by age; and
  • Among those aware of wearable computers, 13% intend to purchase one, with intent again highest among 18-34 year olds (26%) but this time higher among men (19%) than women (8%).

The report also finds that among likely buyers, seven in 10 agree that brand trust is kay and also that a seamless connection across devices will influence their brand choice.

Currently, the top 5 considered brands are:

  • Apple (62%);
  • Google (44%);
  • Samsung (43%);
  • Fitbit (31%); and
  • Sony (28%).

Interestingly, many likely purchasers are likely to bypass existing concerns: 45% believe that wearable technology poses a significant threat to personal privacy; and 42% are concerned about the health risks involved.

Leave a Reply

Your email address will not be published. Required fields are marked *