Online Shoppers Are Deal Oriented, Few ‘Follow’ Brands

The overwhelming reason consumers choose to shop online is because they are looking for deals, according to M/A/R/C research. Nearly three quarters of online shoppers (74%) say finding a deal is always important when they shop online. Only 29% say time constraints are always important to their online shopping.

Very few consumers overall (6%) follow brands via social media. However, among those who do, the brand categories they are most likely to follow include:

Entertainment (3.7% follow such brands on social media);

Apparel (1.9%);

Food (1.6%);

Beauty (1.5%);

Non-alcoholic beverages (1.5%);

Alcoholic beverages (1.3%);

Health (1.3%); and

Household products (1.0%). [Retail/Service Sector, Online]

Source: “Digital Report: Shoppers’ Adoption of Online Technologies for Both Brand Engagement and Purchase,” M/A/R/C Research, Merrill Dubrow, President, 1660 N. Westridge Cir., Irving, TX 75038; 972-983-0416;  merrill.dubrow@marcresearch.com; www.marcresearch.com. Price: Call for information.

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