The overwhelming reason consumers choose to shop online is because they are looking for deals, according to M/A/R/C research. Nearly three quarters of online shoppers (74%) say finding a deal is always important when they shop online. Only 29% say time constraints are always important to their online shopping.
Very few consumers overall (6%) follow brands via social media. However, among those who do, the brand categories they are most likely to follow include:
• Entertainment (3.7% follow such brands on social media);
• Apparel (1.9%);
• Food (1.6%);
• Beauty (1.5%);
• Non-alcoholic beverages (1.5%);
• Alcoholic beverages (1.3%);
• Health (1.3%); and
• Household products (1.0%). [Retail/Service Sector, Online]
Source: “Digital Report: Shoppers’ Adoption of Online Technologies for Both Brand Engagement and Purchase,” M/A/R/C Research, Merrill Dubrow, President, 1660 N. Westridge Cir., Irving, TX 75038; 972-983-0416; merrill.dubrow@marcresearch.com; www.marcresearch.com. Price: Call for information.
© Copyright 2011, EPM Communications, Inc. May not be reproduced without written consent of publisher.