The Green Fad Fades: Eco-Friendly Is Less Important To Consumers

Americans are not only abandoning eco-friendly habits — such as conserving electricity and water and recycling — they are also relinquishing eco-friendly shopping behaviors, according to Harris Interactive.

Nearly three in 10 (29%) described themselves as environmentally conscious in 2010, similar to the 30% who said so in 2009. Some 27% claimed that environmental issues impact their purchase decisions, similar to the 26% who said so in 2009.

However, their actions suggest they are not as concerned about the environment as they were in prior years. Fewer are buying locally grown, natural, or organic products. They are also less likely to buy energy efficient appliances and replace regular light bulbs with energy-efficient alternatives. [Environment, Consumer Spending & Activities]

Source: “Fewer Americans ‘Going Green,’” Harris Interactive, Alyssa Hall, 161 Sixth Ave., New York, NY 10013; 212-539-9749; ahall@harrisinteractive.com; www.harrisinteractive.com. Price: Available online at no charge.

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