Factoids 01-21-11

Men are taking control of household chores, with 51% saying they are primarily responsible for grocery shopping for their household, 41% for laundry, and 39% for cooking meals. [Men, Home/Housing] (Yahoo!; phone: 408-349-5188)

Women earned more PhDs than men in the 2008-2009 school year, with 28,962 doctorate degrees going to women and 28,469 going to men; women also earn more than 60% of master’s degrees. [Education, Women] (Council of Graduate Schools; phone: 202-223-3791)

A slight majority of pet owners (53%) say that the bill for a veterinary visit is usually much higher than they expect. [Pets, Consumer Spending & Attitudes] (Bayer Animal Health; phone: 913-268-2577)

Gen Yers (82%) are more excited than Gen Xers (71%) and Baby Boomers (66%) about shopping for a new vehicle. [Automotive, Consumer Spending & Attitudes] (Deloitte; phone: 203-708-4406)

A third of mobile phone owners (33%) have used their devices to access a retailer’s website, most commonly to compare prices (56%) or products (46%). [Telecommunication, Retail/Service Sector] (ForeSee Results; phone: 734-327-3852)

Some 13% of visitors to a media website watch pre-roll ads. [Advertising, Online] (TubeMogul; phone: 510-653-0501)

The vast majority of brides-to-be (89%) are considering having a small wedding, with the primary reason being to save money, cited by 80%; 45% of brides-to-be plan to spend less than $10,000 on their wedding. [Women, Consumer Spending & Attitudes] (David’s Bridal; phone: 610-943-5000)

Teens are more likely to think their mom is “cool” (63%) than their dad (47%). [Family, Youth] (Ipsos; phone: 312-665-0552)

More than a third of those who go to the movies regularly (36%) — defined as those who have seen three or more movies in a theater in the prior six months — have streamed a full-length movie online, up 16% over 2009. [Entertainment, Online] (Interpret; phone: 310-255-0590, x346)

The vast majority of parents (82%) and kids (72%) feel closer to their families when they have dinner together, though 47% say busy schedules are a barrier to having family dinners. [Family, Food/Beverages] (Wasa/Barilla; phone: 847-405-7500)

A third of cell phone owners (33%) are stressed out because mobile technology means they are constantly available to their employers, whereas 20% are stressed about keeping up with new technology. [Technology, Telecommunications] (VTech; phone: (011) 852-2680-1000)

Nearly three quarters of consumers (72%) say that customer service is key in their decision to recommend a product or service to friends and family, and 69% would tell a friend or family member about a poor customer service experience. [Consumer Spending & Attitudes] (Spherion; phone: 800-422-3819)

A slight majority of Americans (53%) are saving for retirement; among those who are not, they most commonly say they don’t know where to start (29%). [Finance] (ING; phone: 770-980-4865)

Seven in 10 women (70%) add sugar to food and beverages, most commonly adding it to coffee (cited by 48% of those who use

sugar).
[Women, Health/Treatment/Wellness] (McNeil Nutritionals; phone: 908-874-2973)

More than six in 10 online Americans (61%) believe that websites know non-personal information about them, and 55% believe sites know personal information about them. [Online] (Burst Media; phone: 781-272-5544)

Two thirds of Americans (66%) buy accessories for their electronic devices at a physical store location.  [Computers/Electronics] (Consumer Electronics Association; phone: 703-907-7080)

Three fourths of iPad owners (75%) use their device five days a week, including 55% who use it daily. [Computers/Electronics] (Knowledge Networks; phone: 908-497-8040)

Two thirds of consumers (66%) believe that big banks have lost touch with regular people, and 58% say larger banks cannot match the customer service of small banks. [Finance] (TNS; phone: 212-991-6194)

Two thirds of pet owners (67%) believe their pet has a sixth sense and know when bad weather is approaching. [Pets] (Petside.com/Procter & Gamble; phone: 513-983-1000)

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