There are 228 million American cell phone users, according to Nielsen Company. More than a third of those (36% or 83.2 million) go online from their mobile phones.
Just under a third (31%) have smarphones. The average smartphone user has 27 apps downloaded to his or her device.
Women spend 818 minutes a month using their phones for voice calls and send and receive an average of 716 text messages. Men spend an aveage of 640 minutes a month on voice calls and send and receive an average of 555 text messages. Teens are by far the most prolific texters, with 13-17 year olds sending and receiving more than double the number of text messages as other age groups. [Telecommunications]
Source: “Media Universe,” Nielsen Company, Susan Whiting, Vice Chair, 770 Broadway, New York, NY 10003; 646-654-8499; susan.whiting@nielsenmedia.com; www.nielsen.com. Price: Call for information.
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