More than four in 10 drivers (42%) have never heard of or know very little about electric-only vehicles, according to IBM Institute for Business Value.
Some 19% of drivers would consider buying an electric vehicle. Three in 10 (30%) would consider buying one that got less than 100 miles per charge — most get 50-100 miles. Four in 10 (40%) would pay 10% more for an electric vehicle than for a similar gas, diesel, or hybrid vehicle.
The cost to retrofit their residence for home charging for an electric vehicle is a major barrier to purchase, with only 13% willing to spend $1,000 to do so. [Automotive, Environment]
Source: “Electric Cars Stir Interest But Face Obstacles,” IBM Institute For Business Value, John Buscemi, 1 New Orchard Rd., Armonk, New York 10504; 914-766-2607; jbuscemi@us.ibm.com; www.ibm.com. Price: Call for information.
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