Hispanics’ automotive purchases account for 8.7% of the total market, according to Polk. 
The automotive market is recovering faster among Hispanics — Hispanic purchases rose nearly 7% in the first three quarters of 2010, compared to a 4% increase over the same period for the overall U.S. automotive market.
Toyota dominates the Hispanic market with more than a 20% share. By comparison, the top three American auto brands — Chevrolet, Ford, and Dodge — account for a combined 21% share. Although Buick is not among Hispanics’ top 15 brands, its sales to Hispanics rose by 83% over the prior year. Cadillac, Hyundai, GMC, Kia, and Infinity have also increased their sales to Hispanics by 25% or more. [Automotive]
Source: “Hispanics and the U.S. Auto Market,” Polk, Andrew Price, VP Automotive Retail Solutions, 26955 Northwestern Hwy., Southfield, MI 48033; 800-464-7655; andrew_price@polk.com; www.polk.com. Price: Call for information.
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