Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study.
Among users aged 12-24, Facebook (74%, down from 80% last year) is the most popular platform, but Instagram (59%, up from 53%) and Snapchat in particular (57%, up from 46%) are gaining steam.
Still, Facebook remains the most-used social media site by a plurality (43%) of 12-24-year-old social media users, followed by Instagram (18%) and Snapchat (15%).