Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B

Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain.

With 45% market share, Facebook remained ahead of its only close competitor, Google (37%), with Twitter (5%) trailing.

In the competitive B2B space, Facebook (35%) surpassed Q4’s leader LinkedIn (25%) for the top spot.

No social network has owned the lead on B2B sites for consecutive quarters since Facebook did from Q3-Q4 2013.

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