LGBT blogs and websites continue to be the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according to Community Marketing, Inc.’s latest annual survey, which finds network and cable TV again the most commonly consumed form of media among Boomers.
Interestingly, among Gen Xers and Boomers, LGBT websites and blogs are far more popular among men than women, as are LGBT mobile apps.
Separately, Apple, Starbucks and Target (not necessarily in that order) are the brands that the greatest share of LGBT respondents recall having made a conscious decision to purchase from due to their pro-LGBT policies or practices.
Chick-fil-A, meanwhile, is again the brand most likely to have been boycotted as a result of their anti-LGBT policies and practices.