The ability to text is the primary reason teens received their own cellphone in 2010, followed by security and connecting with friends, according to Nielsen. Other reasons such as convenience, being able to avoid using the family’s landline phone, and privacy are consistent with 2009 findings. [Mobile]
Source: Nielsen, Pete Blackshaw, EVP Digital Strategic Services, 1014 Vine St., Cincinnati, OH 45202; 513-618-6700; pete.blackshaw@buzzmetrics.com; www.nielsenbuzzmetrics.com.
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