Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and a limit to the number of activities possible on mobile.
Still, with time spent with traditional media generally declining, by the end of next year adults are projected to spend more time solely with mobile social media than they are with print.