Pokémon kicks off “Pokémon Black Version and White Version Tour,” a 14-city tour to support its latest videogame offerings. Each two-day stop includes videogame demonstrations, a meet-and-greet with costumed Pokemon characters, a mall scavenger hunt, and a free screening of the new film Pokémon-Zoroark: Master of Illusions.
A Pokémon Center pop-up store sells licensed merchandise and GameStop locations are distributing a limited-edition Celebi character card. The tour runs through March 20. [Brand/Videogame/Promotions]
Source: Pokémon, Caryl Liebmann, Senior Director Retail Development & Promotions, 333 108th Ave. NE, #1900, Bellevue, WA 98004; 917-369-2011; liebmann@pokemon-usa.com; www.pokemon.com.
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