Beauty Brand Pushes Blue As The New Green

La Fresh adds water conservation to the typical “green” attributes of its beauty products.

The brand’s collection — including facial cleansers, sun care maintenance, and nail polish remover — contain minimal water through biodegradable pre-moistened wipes. The LaFreshGroup website also educates consumers about and offers tips on water conservation.

While eco-consciousness is a key selling point, low prices are also drawing teens and college students. “It’s not a trade-off. You don’t have to decide one or the other. You can — and  need to — be low priced and eco-friendly,” says La Fresh’s Susan Jack.

The products are currently available online at LaFreshGroup.com and mass retailers. [Beauty]

Source: La Fresh, Susan Jack, Sales Director, 4651 Schaefer Ave., Chino, CA 91710; 888-552-3737; sjack@lafreshgroup.com; www.lafreshgroup.com.

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