Girls aged 6-17 are spending less time on Facebook and MySpace, but using niche sites, such as Poptropica, Stardoll, and Club Penguin, more. These niche sites allow for greater anonymity and fit their unique interests, according to Bridge Ratings. The girls’ primary uses of social media include:
• Social networking to make friends and for companionship;
• Twitter to stay in touch and see what others are talking about; and
• Niche networks to fuel their hobbies and other interests.
Women aged 18-24 use social networks to build their adult lives, whether that means finding a mate or starting a family. Nearly half of women in this age group (45%) have posted information about a consumer product online.
Men aged 18-24 are the self-identified experts of the Internet. Three quarters (76%) forward product information and links to others, and 45% regularly upload reviews or product ads to social networks. [Social Networking]
Source: Bridge Ratings; Dave Van Dyke, President & CEO, 450 N. Brand Blvd., 6th Fl., Glendale, CA 91203; 818-291-6420; dvd@bridgeratings.com; www.bridgeratings.com.
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