More than four in 10 teen girls 13-18 (41%) have purchased 10 or more items of clothing in the past six months, according to Varsity Brands and Ketchum Global Research Network. An additional 21% have purchased 5-9 apparel items. Unsurprisingly given their spending, 80% claim shopping is one of their top hobbies and activities.
Four in 10 teen girls have purchased at least five CDs or online music items in the past six months and 31% have purchased at least five makeup or skincare products.
Teen girls serve as brand ambassadors. Half (53%) “believe their opinions greatly influence their friends’ purchasing decisions.” Eight in 10 (79%) have recommended or discussed apparel with a friend or family member in the past six months. During this same time frame, 72% have discussed books/magazines, 66% makeup/skincare, and 60% mobile products. [Consumer Spending &Attitudes]
Sources: Ketchum Global Research Network, Joanne Puckett, EVP Global Research, 200 E. Randolph St., #3530, Chicago, IL 60601; 312-228-6886; Joanne.puckett@ketchum.com; www.ketchum.com.
Varsity Brands, Marlene Cota, VP Corporate Alliances, Business Development, 6745 Lenox Center Court, #300, Memphis, TN 38115; 901-387-4306; mcota@varsityspirit.com; www.varsity.com.
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