Increased Use of Low-Contact Services May Prove Permanent

As social distancing guidelines persist in the U.S., growing numbers of consumers are increasingly turning to virtual, delivery and pickup options for essential goods and services. Gallup began tracking six of these measures on its probability-based web panel in late March, and the latest April 13-19 update finds Americans reporting more frequent use of each. Among these services, Americans are most likely to report increased use of pickup services now than before the COVID-19 situation. Thirty-two percent of Americans say they are ordering takeout from a restaurant more often than they used to, and 28% say the same about curbside pickup from retail stores. Over the last few weeks, reports of greater reliance on curbside pickup have grown the most — 12 percentage points from the initial reading on March 29. All Low-Contact Services May Enjoy Permanent Gains Americans’ expectations of whether their increased use of each of these services will continue after the coronavirus situation is over vary from service to service. For all six items, a majority of more frequent users say they will continue to access these services. Eighteen percent of Americans say they are having virtual visits with a doctor more often than in the past — an increase of seven percentage points from recent weeks. Moreover, 70% say they are likely to continue using telemedicine services — including 35% who say they are very likely — suggesting that more of these new users are being converted into permanent patients. Conversely, 7% of respondents report having medicine or medical supplies delivered more often than usual. Seventy-one percent of these more frequent users say they will continue to receive medical supply deliveries even after the coronavirus situation subsides. Finally, the percentage of Americans having groceries delivered more often (14%) has increased six points since March 29. However, the percentage of new users likely to continue doing so in the future is lower than all other items at 59%.

SOURCE: Zach Hrynowski, Gallup

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