Variety is the Spice of Life: 6 in 10 Americans Feel Happier When Adding Variety to Their Daily Routine

More than 3 in 4 (78%) people felt a positive effect in their life after trying something new, this according to new research from plant-based beverage brand Califia Farms.

The study of 2,000 Americans found that since the onset of the pandemic, people have been eager to switch up their routines, with 6 in 10 feeling the urge to try something outside their comfort zone. More than 80% have had success adding variety to their daily routines and say they look for novelty in food and beverage (67%); TV shows, music, and movies (64%); books and magazines (38%), and more. Sixty percent of respondents said that trying something new made them feel happier, while 53% said they felt more creative, 52% were more energized and 51% were more content with themselves.

The research also revealed:

  • 2 in 3 (67%) have seen positive changes in other areas of their life after trying something new.
  • 63% of people have ended up loving the new thing they tried after years of avoiding it.
  • 68% of people see the post-pandemic world as an invitation to plan for more variety in their lives.
  • 50% said they feel bored without having some variety.

These findings are consistent with recent research from New York University and the University of Miami that found having new, diverse experiences — even small ones – is linked to positive emotions and enhanced happiness2.

“We learned that people are inherently curious and that changing things up even in simple, everyday routines can keep things feeling fresh and exciting,” said Suzanne Ginestro, CMO of Califia Farms. “For the two thirds of Americans who like variety in food and beverages, we offer a range of great-tasting dairy-free milks, creamers and coffees made with an array of plant-based ingredients like almonds, oats and coconuts.”

SOURCE: Califia Farms, 1321 Palmetto St, Los Angeles, CA 90013

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