In honor of Earth Day next week, Garden of Life, the carbon-neutral leader in science-based formulas made from clean, traceable, organic and non-GMO ingredients, released new data today about consumers’ expectations for corporate sustainability.
“At Garden of Life, we’ve always prided ourselves on doing what is best for the environment – not because it’s trendy, but because it’s the right thing to do,” Brian Ray, president of Garden of Life. “As it turns out, we’re not alone in our belief that businesses should be doing more to reduce their carbon footprint and it’s only becoming more important.”
While many companies around the world are in the early stages of creating more sustainable practices, Garden of Life has proudly led the way in its industry for the past 20 years. New research conducted by the company demonstrates the importance of these initiatives and the opportunity for companies to directly impact business practices all over the world.
Consumers vote “green” with their spending
Garden of Life’s research confirms that as far as consumers are concerned, companies should be going green, with more than 4 in 5 Americans (81%) saying they expect companies to be carbon-neutral. And they aren’t just hoping – the vast majority of Americans (82%) consider a company’s environmental record and sustainability when selecting products to purchase. The topic is only becoming more critical for businesses, as more than half of people (56%) report carbon neutrality to be an even more important issue for them now than it was two years ago.
The food and nutrition industry has higher expectations than any other, as most consumers say food and nutrition are areas in which sustainability matters most. Nearly half of consumers (48%) rank food and nutrition products as most important, followed by household products (28%), clothing (12%), and personal care and beauty goods (12%).
The younger the generation, the higher the priority for sustainable practices
It’s no surprise that sustainability is an even more important issue for younger generations. Ninety-three percent of Gen Z and 89% of millennials consider a company’s environmental record and sustainability practices when selecting products to purchase, compared to 79% of Gen X and 76% of boomers. And when it comes to carbon neutrality, nearly two-thirds of Gen Z (65%) and more than half of millennials (54%) have avoided a purchase because it was not produced by a carbon-neutral company, compared to 36% of the general population.
SOURCE: Garden of Life, 4200 Northrop Pkwy #200. Palm Beach Gardens, FL 33410