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National Hot Tea Month: January 2023
January 2023
Press Release Number CB23-SFS.002
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According to the Tea Association of the U.S.A., Inc., The State of the U.S. Tea Industry 2021-2022:
“Overall, the tea market grew in 2021. In reviewing tea import figures through September, total tea imports are up over 8%, with Black Tea exceeding 2020 by more than 9%. As reported last year, a qualitative study sponsored by the Tea Association reported that consumers turned to tea during those difficult times. This trend continued in 2021. Tea’s perception as being an enabler for de-stressing as well providing a feeling of ‘centeredness’ during these anxious times. This complements tea’s perception as a plant-based, healthful drink, consumed for its variety of benefits, rooted in its high flavonoid content. In fact, several new research papers were published in 2020 and 2021 illustrating tea’s extraordinary ability to act as a booster of human immune systems.
“Further, consumers seem to truly embrace the entire process of brewing tea in their home. It is known that personal ‘tea ceremonies’ whether using a family recipe or a ‘mom’s’ kettle or a certain mug, in and of itself calms and relaxes. This coupled with tea’s natural ability to induce a ‘relaxed but ready’ mental state, heightens the feeling of serenity and internal quiet, mental states that were at a premium during this past year.
“And as we know, mental health is only part of tea’s attraction. Literally thousands of published scientific journals have documented tea’s ability to positively impact human health. Whether potentially interfering with cancer mechanisms, enhancing heart health, slowing neurological decline, positively impacting weight management and preventing diabetes or improving bone health and lastly boosting immune functionality, tea is good for you and tastes great!”